Luckily most Tradies don’t need to market themselves because word of mouth does all the marketing they need. However if you find yourself in a bit of a downturn and things are a bit quiet around town, it probably doesn’t matter because you’ve got plenty of spare cash tucked away to tide you over, and besides, everyone is finding it the same and everyone’s a bit quiet just now.
Well, that’s what they’re telling you at least.
Some guys will tell you exactly what you want to hear but in the meantime they are opening up the throttle on their marketing machine and making sure they get more than their fair share.
So, how’s your marketing machine looking?